As an award-winning marketing, advertising, public relations and media agency, Clapp Communications knows the communications industry inside and out. Through our Industry Insider series we will be sharing fun tips and the latest industry news and happenings. Follow along!

Industry Insider: Social Media Advertising Revenue by Year

Social Media advertising includes all ad revenue generated by social networks such as Facebook, Twitter, Instagram or Snapchat. Ads in social networks can appear as sponsored posts within organic content or besides the newsfeed. Social advertising does not include revenue generated from membership-subscriptions or premium fees.
We complied global advertising revenue from the top four social networks- Facebook, Twitter, Instagram and Snapchat. Check out the rise in social media advertising over the years. 






*Instagram started offering ads in 2013. 


*Snapchat started offering ads in 2014.


Sources: eMarketer, Statista