Clapp Communications Receives PRSA’s Award of Excellence for Community Relations
PR Agency Helps Coldwell Banker Execute Play it Forward Campaign
BALTIMORE – Clapp Communications, a Baltimore-based public relations and marketing firm, today announced the receipt of the Award of Excellence for Community Relations from the Public Relations Society of America Maryland Chapter (PRSA). The firm earned the award for promoting initiatives that helped client Coldwell Banker Residential Brokerage execute the Play it Forward campaign with the Anne Arundel County School System and the Annapolis Symphony Orchestra.
The program, in which Coldwell Banker’s Anne Arundel county offices collected used instruments to be refurbished and donated to students of Anne Arundel County Public Schools who could not otherwise afford them, helped the real estate company become an involved part of the Anne Arundel community. Clapp Communications secured pre-event and post-event media coverage to help drive instrument donations to Coldwell’s Church Circle, Annapolis Plaza, Crofton, and Severna Park offices, as well as the Symphony’s Pops in the Park event.
Ultimately, the Anne Arundel County public schools received more than 100 instruments, including a baby grand piano. The firm’s research, planning, and media outreach helped drive more instrument donations so more students would have the opportunity to play music in school.
“This award marks the culmination of a lot of hard work and planning to support Coldwell Banker and Anne Arundel County public schools,” said Barb Clapp, President and CEO of Clapp Communications. “Coldwell’s mission has always been to give back to the community, and by reaching out to the right media outlets, we were able to tell a positive story that drove more instrument donations to the students. We enjoy helping our clients make a significant impact on the communities they serve as we strive to do every day.”
Coldwell Banker Residential Brokerage is a leading residential real estate brokerage company with 30 sales and resort rental locations and more than 2,100 affiliated agents serving the communities of Greater Baltimore, Greater Washington, D.C., including Northern Virginia, and the Maryland and Delaware beaches.
About Clapp Communications
Clapp Communications is a full-service marketing agency, whose expertise spans public relations, media planning and buying, brand development, social and digital media, event planning, marketing strategy and product launch, as well as creative development. Clapp Communications is customer service driven and creates individual programs to meet clients’ needs. Clients consist of local, regional and large national brands in sectors including education, healthcare, government, associations, non-profit, corporate, hospitality and economic development. For more information, please visit www.clappcommunications.com