Clapp Communications, a Baltimore-based, award-winning advertising, marketing, digital and public relations firm, is pleased to announce Melbourne Athletic Club (MAC) as its newest client.

Clapp Communications will provide marketing and advertising services to the premier fitness club headquartered in Melbourne, Florida. MAC offers group fitness classes featuring Zumba and Dance Fusion, personal training, and MAC Attack Bootcamp, and uses the MYZONE® system to let members track their performance throughout the entire facility.

"We are thrilled to partner with Melbourne Athletic Club," said Barb Clapp, president and CEO of Clapp Communications. "As a long-time fitness advocate, health has always been very important to me and I know how integral boutique gyms like this are to helping everyone reach their fitness goals in a supportive and welcoming environment."

A locally owned and operated fitness club, MAC gives its members the tools they need to maximize their health in a customer friendly atmosphere so that they can enjoy their "Fitness Experience." The fitness club wants to be a "second home" or community gathering place to have fun and stay in shape with friends and co-workers. MAC helps athletes at any level excel in their sport, as well as the non-athlete trying to reach their own individual goals. Built to accommodate personal trainers and their clients' needs, MAC provides the most up to date equipment and plenty of private space.

"We can't wait to work with Clapp Communications to raise more awareness about our gym and services," said Nancy Dwyer, owner of Melbourne Athletic Club. "We offer a unique atmosphere where everyone feels comfortable getting fit together through our fun events and classes while using the latest technology. It really is a community space for people to stay happy and healthy."

For more information, go to melbourneathleticclub.com