Located in northeast Baltimore, The Maryland School for the Blind (MSB) is a private, statewide resource center providing outreach, school and residential programs to children and youth from infancy to age 21 who are blind or visually impaired. The school has been part of Maryland for more than 150 years.
Clapp Communications collaborates with The Maryland School for the Blind to promote its Vehicle Donation Program, a major source of funding for the services offered by MSB. Clapp Communications provides strategic planning and placement of media to drive charitable donations of used vehicles on a year round basis. With the multitude of vehicle donation programs that exist, Clapp Communications’ goal is to give MSB’s top-of-mind awareness. On a quarterly basis, results are reviewed and analyzed, and marketing efforts are fine-tuned. Media placements include radio, broadcast television, direct mail and online campaigns.
Did You Know…
The root of the white cane has a deep tie to The Maryland School for the Blind thanks to Dr. Richard Hoover, a former MSB staff member and ophthalmologist, who developed the "long cane" or "Hoover" method of cane travel in 1944. Originally, the white cane was designed to be a mobility tool, but today it’s a symbol of independence for people with visual impairments.