Clapp Communications assisted The Maryland Lottery’s Communications division with events, internal communication and monthly external newsletters

Newsletters-Print - Best in Maryland, 2013

Dec 09, 2013

PRSA Maryland

Best in Show, 2010

Jan 01, 2010

PRSA Best in Maryland Awards

When Lottery was faced with a “Classic” conundrum of how to move sales of a scratch-off with a median price point, low payout and limited advertising budget, Clapp Communications got to work! Clapp Communications’ staff  evoked the fun of the 50’s, garnering attention and ultimately – sales. The result: American Classics’ sales figures ended 21% ahead of similarly-priced scratch-off tickets.

American Classics for Maryland Lottery