The International Dyslexia Association is a non-profit, scientific, and educational organization dedicated to the study and treatment of dyslexia as well as related language-based learning differences. The IDA operates 43 branches throughout the United States and Canada and has global partners in 20 countries, including Australia, Brazil, England, Germany, Ireland and Japan. Clapp Communications works with the IDA on strategic communication initiatives to raise awareness, assist with development, create partnerships and develop a strong media presence.

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October is National Dyslexia Awareness Month, and Clapp Communications helped IDA demystify dyslexia with a national PR campaign. USA Today interviewed IDA Executive Board Member Ben Shifrin, who articulately explained why dyslexia is a learning difference — not a disability — to USA Today’s 2.88 million print readers and another 4 million USAToday.com readers. Dyslexia Awareness Month was also featured in The Chicago Tribune, Huffington Post, Ebony Magazine, and dozens of other media outlets across the country.

Film demystifies and destigmatizes dyslexia

Dyslexia does not spell doom. That's the message a new documentary is sending.

Dislecksia: The Movie highlights success stories of celebrities and business leaders who struggled with dyslexia. The movie also explores what dyslexia is and how students with it can be taught so that they don't fall behind. It will play in theaters across the nation Oct. 17 and beyond for Dyslexia Awareness Month.

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IDA recently kicked off a nationwide awareness campaign and fundraising event, “Unlocking Dyslexia: IDA has the Key,” to provide one resource kit to each of the more than 54,000 public elementary schools in the United States. The kit, Dyslexia in the Classroom: What Every Teacher Needs to Know, will help raise awareness, share best practices, and be a resource to the school’s administration and staff. Currently, there are limited resources available to public elementary school teachers related to dyslexia and other learning differences. Clapp Communications is providing PR support for this campaign so that all children can reach their fullest potential.

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